PR Lead

Join MANTLE and play an essential role in creating the skincare brand of the future. MANTLE was founded in 2020 by tech innovator Josefin Landgård after growing tired of the ageist rhetoric surrounding skincare. By driving skincare innovation in its Swedish laboratory, MANTLE creates award-winning products with clean + clinical ingredients.

MANTLE is now seeking a PR Lead to help us become one of the leading skincare brands in the world.

As PR Lead, you’ll be the force driving MANTLE’s earned visibility, cultural relevance, and premium positioning. You turn ideas into headlines, relationships into impact, and brand moments into hype. You know the beauty, lifestyle, and premium worlds inside-out and you’re as sharp in strategy as you are hands-on when needed. A doer with taste. You’ll team up with a fellow PR Lead within the Brand team, combining strengths to drive MANTLE’s visibility and momentum.

KEY RESPONSIBILITIES

Brand leadership & cultural positioning:

– Lead high-impact brand activations and creative collaborations that elevate MANTLE’s desirability and cultural edge.

– Turn brand positioning into clear, compelling storytelling across campaigns, partnerships, and experiences.

– Spot cultural shifts and editorial opportunities early and ensure MANTLE appears premium, relevant, and timely.

– Work closely with cross-functional teams to uphold a consistent and elevated brand expression across all markets.

Launch strategy & product communications:

– Craft sharp press releases, key messages, and full launch communication plans.

– Drive earned and paid media strategy for launches, partnerships, and high-visibility brand moments.

– Manage press send-outs and seeding end-to-end, from planning and packaging to delivery and follow-up.

PR Content & Channel Execution:

– Produce on-brand PR content including interviews, pitches, statements, Q&As, and talking points.

– Track and analyze coverage, generating insights that guide future communication strategies.

– Partner with creative, marketing, and retail teams to ensure cohesive, high-impact storytelling across every touchpoint.

Qualifications

– 3+ years of PR/Brand experience within beauty, lifestyle, or premium brands.

– Strong, relevant contact network across editors, journalists, creators, and cultural players.

– Proven ability to drive impactful earned media and high-visibility brand moments.

– Excellent communicator in English, strong working proficiency in Swedish.

– Confidence in owning both strategy and execution, zero prestige, full accountability.

– Experience managing external representations, events, and media budgets.

– Deep understanding of the Nordic market. Experience in additional markets is a strong advantage.

Who you are

– Beauty-obsessed, culturally plugged-in, and always hunting for the next story angle.

– A relationship builder with taste, intuition, and nerve.

– Strategic one minute, scrappy the next, comfortable doing what needs to be done.

– Thrives in a fast-moving, entrepreneurial environment.

– Curious, sharp, collaborative, and fearless in driving the brand forward.

Why you’ll love it here

At MANTLE, creativity meets purpose. You’ll join a passionate, growing team based in central Stockholm that values innovation, collaboration, and bold storytelling. Together, we’re building one of Scandinavia’s most exciting skincare brands, and you’ll be the one making sure the world hears about it.

Location: Stockholm / Hybrid

Reports to: Brand Director