Brand Director

Join MANTLE and play an essential role in creating the skincare brand of the future. MANTLE was founded in 2020 by tech innovator Josefin Landgård after growing tired of the ageist rhetoric surrounding skincare. By driving skincare innovation in its Swedish laboratory, MANTLE creates award-winning products with clean + clinical ingredients.

You will join a highly motivated team, determined to make MANTLE a global beauty brand – while also contributing to positive change within the beauty industry.

MANTLE is now seeking an experienced and strategic Brand Director to help us become one of the leading brands in the world. As the Brand Director, you will be responsible for developing and executing our global marketing strategy, leading the creative, socials and PR team, ensuring that we build an exceptional brand that will last over time. This role requires creative and innovative flair, a strategic outlook and creativity. Ideally, you have a growth mindset and startup grit, and always strive to create maximum impact.

Key Responsibilities:

Brand strategy: Create, own, and execute the overall MANTLE brand strategy to ensure consistency, relevance and growth.

Creative Leadership: Lead the creative team, setting direction and maintaining the highest standards across all brand touchpoints.

Cross-functional coordination: Oversee and align efforts across social media, PR, marketing, brand partners, and the creative team to ensure a unified brand presence.

Visual identity + execution: Drive design, photo/video shoots, imaging, visual merchandising, and partnerships that bring the brand vision to life.

Collaboration: Work closely with the CCO and the wider team to ensure smooth execution across marketing, influencer marketing, product marketing, e-commerce, and beyond.

Management team contribution: Play an active role in the management team, contributing to the growth, excellence, and strategic direction of the company.

Qualifications:

Creative vision + Strategic thinking: Strong aesthetic sensibility, able to guide visual identity, packaging, and content.The ability to translate brand vision into concrete campaigns and initiatives.

Brand strategy: 5+ years of experience developing brand positioning, identity, and messaging.

Marketing + Communications: Experience in digital, social, PR, and influencer marketing, preferably in beauty, skincare, or lifestyle sectors.

Team leadership: Ability to manage teams and external agencies/partners. Comfortable working in small, agile teams where the Brand Director may also handle operational or executional tasks.

Data Literacy: Understands metrics for brand performance, marketing ROI, and consumer insights.

Personality + traits:

Genuine passion for skincare and beauty, with an eye for innovation and quality.

Comfortable working in a fast-moving, entrepreneurial environment.

Hands-on and proactive, with a willingness to dive into both strategy and execution.

Curious and attuned to cultural and industry trends, always seeking inspiration and new ideas.

A true team player who thrives in collaboration and helps lift others to do their best work.

Empathetic leader who inspires and motivates while maintaining high standards.

Resilient and adaptable, able to navigate change and challenges with positivity.

Strategic thinker who keeps the bigger picture in focus while executing the details.

Join our team and help shape the future of MANTLE. Apply now with your resume and a cover letter highlighting your relevant experience and why you're the perfect fit for this role. We look forward to your application.


Perks with the role:

You will play an important role in taking MANTLE to the next level and being part of a high-growth scale-up journey, so you should desire to go above and beyond to produce the best work results. In return, you will be joining an incredible company and team at a stage where everything you do will have a huge impact. For the right person, there are great opportunities to develop your role and grow together with MANTLE. The position is based at our office in Stockholm City in a creative and stimulating work environment at Östermalm.

MANTLE is an equal opportunity employer. We value diversity and encourage candidates from all backgrounds to apply.